Busch Light Apple Returns: A Beer Lovers' Dream Come True

3 days ago - Lifestyle

After years of fan requests and anticipation, Busch Light Apple is finally back on the shelves. The beer brand has announced that its beloved apple flavored beer will be available for purchase nationwide starting in May. Fans of the beer have been eagerly waiting for its return, and the news has sent shockwaves of excitement throughout the beer loving community.

A Brief History of Busch Light Apple

Busch Light Apple was first introduced in 2020 and quickly gained a loyal following. The beer was discontinued in 2022, but the demand for it never faded. In fact, one in every three comments on Busch Light's social media posts was from fans begging for the beer's return. The brand took notice of the outpouring of support and has finally relented, bringing back the fan favorite flavor.

The Perfect Spokesperson

To announce the return of Busch Light Apple, the brand enlisted the help of Ronald Wayne, a rather unexpected spokesperson. Wayne is known for being one of the co founders of Apple Computers, but perhaps more notably, he sold his 10% stake in the company for just $800 in 1976. Today, that stake would be worth a staggering $270 billion. Wayne's story is one of regret, and Busch Light is leveraging that to promote the return of their apple flavored beer. The campaign playfully taps into the feeling of regret, encouraging fans not to miss out on the opportunity to stock up on their favorite beer.

A Refreshing Twist on a Classic

Busch Light Apple offers a unique twist on the classic Busch Light beer. The addition of apple flavor gives the beer a "zestful bite" that's both refreshing and sweet. The beer has a "smooth sip" that's familiar to fans of the brand, but with a unique flavor profile that's sure to please even the most discerning palates. The return of Busch Light Apple is sure to be a hit with beer lovers, and the brand is capitalizing on the excitement with a sweepstakes promotion.

Sweepstakes and Availability

Fans can enter to win $800 in beer money by commenting BLAppleStockUp and Sweepstakes on Busch Light's social media posts. The sweepstakes runs from April 30 to May 14, and winners will be notified shortly after. Busch Light Apple will be available at retailers nationwide starting in May, and fans can find it on store shelves by using the Busch Light locator on the brand's website. In central Iowa, the beer will be available starting May 5.

Fans can enter to win $800 in beer money by commenting #BLAppleStockUp and #Sweepstakes on Busch Light's social media posts. The sweepstakes runs from April 30 to May 14, and winners will be notified shortly after. Busch Light Apple will be available at retailers nationwide starting in May, and fans can find it on store shelves by using the Busch Light locator on the brand's website. In central Iowa, the beer will be available starting May 5.

A Marketing Campaign that Hits Home

The return of Busch Light Apple is more than just a new product release; it's a marketing campaign that taps into the emotions of the brand's fans. By enlisting Ronald Wayne as a spokesperson, Busch Light is highlighting the regret of missing out on a great opportunity. The campaign is a clever play on the emotions of fans, who are eager to stock up on their favorite beer and avoid missing out again. The use of Wayne's story adds a layer of depth to the campaign, making it more relatable and memorable.

A Bright Future for Busch Light

The return of Busch Light Apple is a significant win for the brand, which has been on a roll lately. Busch Light has become the 1 largest value brand and the 6 largest beer brand in the U.S., while maintaining its position as the second fastest growing beer brand in the industry. The brand's commitment to listening to its fans and delivering on their demands is a key factor in its success. With the return of Busch Light Apple, the brand is poised for continued growth and success in the years to come.

The return of Busch Light Apple is a significant win for the brand, which has been on a roll lately. Busch Light has become the #1 largest value brand and the #6 largest beer brand in the U.S., while maintaining its position as the second fastest growing beer brand in the industry. The brand's commitment to listening to its fans and delivering on their demands is a key factor in its success. With the return of Busch Light Apple, the brand is poised for continued growth and success in the years to come.